Dubai – September 2017
Dubai mall is one of the most important tourist attraction in the United Arab Emirates. This is possibly the world’s largest mall where all leading global brands are found under the single roof. However Dubai mall is not only famous amongst the tourists all over the globe because of the brands and shopping, it is also a host to numerous tempting activities which catches the interests of the tourists and significantly contributes towards tourism in Dubai.
In January 2017 Dubai mall celebrated its snow fest which led to the formation of an ice skating rink and area for children activity within the main premises of the Dubai Mall. People from all over the United Arab Emirates as well as from countries outside came to witness the snow festival in the mall. This was held from December end till mid-January wherein crowds poured in for snow sports such as skating and ice racing in the Dubai Mall.
There had been classes held to teach novices as well as the rink was dedicated for practitioners who are acquainted with the sport. The area also had children games section where children were allowed to indulge into recreational activities. Dubai mall had attractions such as the aquarium and the fountain, this snow fest was a positive hike to add to the winter festivities including Christmas and New Year’s celebration which happens at Dubai.
The snow fest had overall been a huge success with extraordinary participation rates from locals as well as from tourists which had contributed towards tourism enhancement in Dubai and also have led to the start of a new genre where activity can be used to promote and increase the value of any tourist attraction. The authorities plan to hold such fests more frequently which can be concurred to be a very big step towards the brighter future of tourism.
Majed Almatrooshi – SNW News